American companies are stirring up a wave of bond issuance in the European market

An unprecedented number of American companies are turning to the European bond market, with Amazon planning to sell its first pound bond and Uber Technologies making its debut in the euro market.American enterprises are seeking alternative sources of financing as the global bond market faces immense borrowing pressure. Strategists at Societe Generale indicate that the euro market is the best alternative to the dollar, but investors warn that absorbing more debt from mega-cap companies could weaken its appeal.